![]() ![]() They speak and understand the language of athlete data.” Modern players are digital-first natives. But it’s also the smartest thing you can do. “Putting athletes in control of their data is the right thing to do. It would have extended my career,” Anderson says. “This is the athlete app and the approach to athlete data that I wish I’d had as a player. Last summer in Nashville, BreakAway collected biomechanics at Tight End University and delivered those reports to pass catchers and quarterbacks via the BreakAway app. Using eight cutting-edge cameras and markerless motion-capture software, BreakAway measures RPMs that are specific to each athlete’s ability to execute their on-field demands: the reaction time (in hundredths of a second) and speed (in MPH) of a cornerback responding to a receiver’s cut, for instance. Putting athlete data in the BreakAway app empowers all NFL players to connect with their data on a deeper, more personal level.”īreakAway Data also provides biomechanics insights by assessing Real Positional Movements. ![]() “We’ve all read in The Athletic about how the Rams discuss data insights with players before practice to manage load and health. “The defending champion Los Angeles Rams are one of the best teams at using data,” Gera adds. “Players shouldn’t get a front office’s algorithm that helps the team draft players, but players should get their own athlete data-things like heart rate, force production, GPS tracking, whatever is being tracked. “It’s important to understand the difference between a team’s proprietary analytics and athlete data,” says Gera, who took a Moneyball approach to coaching during his time in San Diego. Marine, coached with the San Diego Chargers and Cleveland Browns for a total of eight seasons. Prior to BreakAway, they had founded the sports tech consultancy Gains Group and worked with more than 100 teams globally across all sports.Īnderson, a wide receiver, played the majority of his six-year career with the Houston Texans and was one of the first players in league history to be tracked with a wearable device. ![]() BreakAway solves that infrastructure problem.īreakAway was co-founded in 2020 by a former NFL player (Dave Anderson) and a former NFL coach (Steve Gera). Teams, however, store the data and don’t have an efficient, modern way to deliver it to players in near real time. The CBA stipulates that players own their data and the process by which teams may collect and access it. The partnership between BreakAway and the NFLPA is an evolution of the current collective bargaining agreement, which was ratified in March 2020 and runs through the 2030 season. “When athlete data is put in the hands of the players who create it, you’re putting it in the best context to optimize and lengthen careers, and we’re excited to help players do just that through our partnership with BreakAway.” “Professional athletes understand the power of data to unlock performance insights,” says Sean Sansiveri, General Counsel and Head of Business Affairs at NFL Players Inc., the marketing and licensing arm of the NFLPA. The BreakAway app is a centralized place for athletes to track advanced and traditional game stats, as well as practice and training data-including GPS/tracking data, sensor data, biomechanics data, wearables data, sleep/recovery data, and more. The BreakAway app can ingest any form of athlete data and give players the ability to visualize trends and patterns that reveal comprehensive insights when it comes to performance, recovery, and return-to-play scenarios following injuries. The NFLPA is also acquiring an equity stake in BreakAway Data, with the goal of advancing innovation in football.įor NFL players, data is collected from multiple sources during games, practice and training. LOS ANGELES - BreakAway Data and the NFL Players Association (NFLPA) are partnering to put athlete data in the hands of all NFL players via the BreakAway mobile app. Players can take greater control of their careers by tracking performance, recovery, and training metrics on the BreakAway app The NFLPA is acquiring an equity stake in BreakAway Data to help move the chains of innovation in footballįor Immediate Release | November 18, 2022 ![]()
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